CM404 Senior Capstone in Public Relations   (3.00 cr.)

Prerequisite: CM227 and one 300-level advertising/public relations specialization course. A capstone course for the public relations specialization integrating all facets of the public relations mix. Students demonstrate their ability to conduct research, develop a public relations program, and execute the plan. Generally, students work in teams to develop a campaign on behalf of a client. CM403 or CM404 required for communication majors specializing in advertising/public relations. (Fall/Spring)