2013 - 2014
Undergraduate Catalogue

Communication

Office: Andrew White Student Center, Room M014c

Telephone: 410-617-2528

Website: www.loyola.edu/communication

FACULTY

Chair: Elliot King, Professor

Assistant Chair: Russell J. Cook, Professor

Professors: Neil Alperstein; Andrew Ciofalo (emeritus); Russell J. Cook; Elliot King

Assistant Professors: Gregory Hoplamazian; Jonathan J. Lillie; Sara Magee; Tania Rosas-Moreno; Karsonya Wise Whitehead

Affiliate Faculty: Kevin Atticks; Gerard Blair; Karen Smedley


The mission of the communication program is to educate ethical leaders well versed in the communication arts. The program provides both breadth of understanding of communication in contemporary society and depth of study of the media professions. The communication major, minor, and interdisciplinary major help students to develop critical thinking and analytical skills, ask intelligent and relevant questions, and develop professional competence in several communication disciplines. Loyola communication graduates have a strong placement record in entry-level jobs in business, nonprofit organizations, government agencies, and media, as well as in graduate school and law school.

Communication majors choose from specializations in advertising/public relations, digital media, or journalism, while also taking courses in popular culture, media and society, free speech, public speaking, publishing, or research. Small classes enable students to interact closely with the faculty. Many classes are taught in cutting-edge media technology labs.

The classroom experience is enhanced by internships in Baltimore, Washington, D.C., and New York City, as well as campus cocurricular activities, including the Greyhound student newspaper, WLOY radio station, GreyComm Television Studios, the Loyolapound.com online magazine, Apprentice House student-run book publishing company, Advertising Club, and Public Relations Student Society of America.

LEARNING OUTCOMES

Upon graduating with a degree in communication from Loyola University Maryland, students will:

  • have mastered the technological and communication skills to disseminate information effectively through the deployment of appropriate communication platforms;
  • be able to synthesize knowledge using interdisciplinary approaches including sociological, psychological, and cultural, as well as applied business and marketing strategies;
  • have utilized research skills to access, analyze, and evaluate information on behalf of appropriate stakeholders and according to specific goals;
  • understand and value individual differences and demonstrate awareness of and sensitivity for working effectively in a diverse and changing world by considering professional ethics and social justice within their professional field and the broader community.

MAJOR IN COMMUNICATION

Introductory Courses: All majors take a minimum of four 200-level courses, including the required introductory course for their area of specialization, as follows:

  • CM203 Introduction to Communication
  • CM204 Introduction to Multimedia or
  • CM205 Introduction to Journalism or
  • CM226 Introduction to Advertising or
  • CM227 Introduction to Public Relations
  • Two additional CM200-level courses

Intermediate Courses: Majors must take a combination of eight 300- and 400-level courses, which include at least three courses in one specialization. Majors may choose a second specialization.

Advertising/Public Relations Specialization

  • CM314 Communication Research
  • CM345 Global Advertising
  • CM350 Advertising Copy Writing
  • CM352 Graphics II
  • CM354 Writing for Public Relations
  • CM355 Advertising Management
  • CM356 Case Studies in Public Relations
  • CM358 Social Media in Commercial Communication
  • CM359 Advertising Culture and Identity
  • CM384 Book Marketing and Promotion

Digital Media Specialization

  • CM311 Story Development and Scripting
  • CM312 Web I
  • CM322 Graphics I
  • CM324 Video I
  • CM351 Introduction to Radio and Digital Audio
  • CM352 Graphics II
  • CM353 Video II
  • CM365 Advanced Radio and Audio Production
  • CM371 Web II
  • CM372 Studio Television Production
  • CM374 Documentary Production: Baltimore Stories
  • CM375 Video Animation
  • CM388 Book Design and Production

Journalism Specialization

  • CM301 News Reporting and Writing
  • CM316 Travel Reporting
  • CM340 Advanced Reporting
  • CM360 Literary Journalism
  • CM361 Copy Editing
  • CM363 The Magazine Article
  • CM366 Reporting on Urban Affairs
  • CM367 Sports Writing
  • CM372 Studio Television Production
  • CM382 Book Publishing
  • CM383 Broadcast Journalism

General

  • CM302 Free Speech, Free Expression
  • CM305 Media and the Political Process
  • CM306 Popular Culture in America
  • CM310 Public Speaking I
  • CM330 Stereotypes in U.S. Film and Television
  • CM342 Media, Culture, and Society
  • CM347 The Documentary Tradition
  • CM380 Advanced Study in Communication
  • CM385 Special Topics in Communication
  • CM390 Public Speaking II
  • CM394 Research Experience
  • CM421 Communication Internship (150 Hours)
  • CM423 Communication Internship (50 Hours)

Senior Capstone Course: Students must take one senior capstone course in their specialization.

  • CM400 Senior Capstone in Magazine Publishing
  • CM401 Senior Capstone in Web or Print Media
  • CM402 Senior Capstone in Video Production
  • CM403 Senior Capstone in Advertising
  • CM404 Senior Capstone in Public Relations

Bachelor of Arts

Requirements for the major and an example of a typical program are listed below:

Freshman Year

Fall Term

    CM203 Introduction to Communication
    EN101 Understanding Literature
    PL201 Foundations of Philosophy
    WR100 Effective Writing
    Language Core

Spring Term

    CM200-Level Specialization Course
    HS101 Europe and the World Since 1500
    PL200-Level Philosophical Perspectives Course
    Language Core or
    Elective
    Math/Science Core

Sophomore Year

Fall Term

    CM200-Level Introductory Course
    CM300-Level Specialization Course
    History Core
    Math/Science Core
    Social Science Core

Spring Term

    CM200-Level Introductory Course
    CM300-Level Specialization Course
    English Core
    Fine Arts Core
    Natural Science Core

Junior Year

Fall Term

    CM300-Level Intermediate Course
    CM300-Level Specialization Course
    TH201 Introduction to Theology
    Nondepartmental Elective
    Elective

Spring Term

    CM300-Level Intermediate Course
    CM300-Level Intermediate Course
    Social Science Core
    Theology Core
    Elective

Senior Year

Fall Term

    CM300-Level Intermediate Course
    CM421 Communication Internship (150 Hours)
    Ethics Core
    Nondepartmental Elective
    Elective

Spring Term

    CM400-Level Capstone Course
    Nondepartmental Elective
    Elective
    Elective
    Elective
  1. Communication majors must choose one specialization composed of one 200-level course, three 300-level courses, and a senior capstone course in advertising/public relations, digital media, or journalism.
  2. Communication majors may choose a second specialization composed of one 200-level course, three 300-level courses, and a senior capstone course.
  3. The digital media specialization may be fulfilled with any senior capstone course for which prerequisites have been met.
  4. Advertising/public relations students are urged to consider minoring in marketing or business. Digital media students are urged to consider minoring in fine arts. All students are urged to consider minoring in writing.
  5. Students are urged to consider American Society (SC103) as their social science core course and Media Ethics (PL316) as their ethics core course.
  6. Photojournalism students should choose either a communication major and a visual arts minor with a photography concentration, or a visual arts major with a photography concentration and a communication minor.
  7. One three-credit internship may be counted toward the graduation requirement. A one-credit internship does not count toward the graduation requirement.
  8. Students must complete the diversity core requirement through a designated diversity core, major, or elective course (see Diversity Core Requirement under Curriculum and Policies).

INTERDISCIPLINARY MAJOR IN COMMUNICATION

The interdisciplinary major consists of eight courses (listed below), as well as the requirements of a second major field.

  • CM203.
  • CM204 or CM205 or CM226 or CM227 (depending on the student's area of specialization).
  • One additional CM200-level course.
  • Four CM300- and 400-level courses.
  • One CM400-level senior capstone course. The prerequisites for senior capstone courses are the appropriate 200-level introductory course and one 300-level course in the specialization of the senior capstone course.

MINOR IN COMMUNICATION

The minor consists of seven courses:

  • CM203.
  • CM204 or CM205 or CM226 or CM227 (depending on the student's area of specialization).
  • Four CM300- and 400-level courses.
  • One CM400-level senior capstone course. The prerequisites for senior capstone courses are the appropriate 200-level introductory course and one 300-level course in the specialization of the senior capstone course.

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